Our Identity
The thinking behind Dentera's mark and colors.
Brand Philosophy
Every smile is a one-of-a-kind print
Dentera's identity grew from one simple idea: every person's smile belongs to them alone, like a fingerprint. So our mark draws a tooth from continuous, flowing lines that echo the ridges of a fingerprint, curling around a circle at its heart — the patient, around whom every detail of care revolves. It is a calm, warm identity that brings together the precision of science and the gentleness of care, and speaks Arabic and English with the same spirit.
The Mark
A single tooth drawn in one unbroken, flowing line, bringing together three ideas:
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The tooth
A clear, simple sign of what we do: dentistry in all its specialties.
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Fingerprint lines
Parallel, flowing lines that echo a fingerprint — every patient gets a treatment plan made for them alone.
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The circle at the heart
A circle the lines wrap around: the patient at the centre of our attention, with care surrounding them on every side.
The Wordmark
Dentera in Arabic and English, set together as one balanced lockup. Soft, rounded letterforms convey warmth and approachability, while the Teal type speaks of clarity and modern care.
Our Colors
Seven official colors make everything you see at Dentera.
Teal
Freshness, clarity and modern technology. The color of our wordmark and highlights.
Dark Blue
Expertise, stability and trust. The color of our text and main actions.
Beige
A natural warmth inspired by healthy enamel. The color of our tooth mark, team uniform and calm surfaces.
Bone
The warm, soft white of our backgrounds — clean and calm, like a healthy smile.
Gum
Gentleness, care and health, inspired by healthy gums. Used for soft accents.
Turquoise Blue
A bright partner to Teal for digital highlights, links and buttons.
Navy Blue
A softer navy for secondary text, icons and supporting surfaces.
Your First Step to Healthy Teeth
Call us today and our team will book the right appointment for you.
Call to Book800 301 2345Appointments are booked by phone
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